UPJA 2020 is a distinctive program offered by Pusa Krishi, ICAR-IARI, New Delhi under the RKVY-RAFTAAR scheme of Ministry of Agriculture and Farmers Welfare. The Program offers acceleration and market access to start-ups in Agri-Tech and allied sectors having a Minimum Viable Product (MVP) based on innovative solutions/ process / products/ services/ business models in agriculture and allied sectors.

The mentoring support offered under this program is a prominent segment where the start-ups is given an opportunity to have close interactions with the technical & industry experts; along with investor reach out for further fund raise.

The Program is conducted in two phases:

Phase 1: 2 months Online Program
Phase 2: Commercial Launch & Funding Support

Through the course of the program the selected startups are assisted with the following benefits:

Grant-In-Aid of up to INR 25 lakhs
Industry Connect
Technical & Business Mentoring
Pilot Opportunity
Infrastructure Support
9 Weeks Program (Online*)

UPJA 2020 Program invites applications from Start-ups which are focused on solving problems for the agriculture sector and farmer’s community in the following areas:

E-Markets and Digital Supply / Value Chain Initiatives.
Agricultural Farm Mechanization
Agri Fintech Solutions
Post-Harvest Solutions for reduction in Food Losses
Solutions for sustainable use of Soil, Water & Natural Resources
Innovations solutions in allied activities including Animal Husbandry / Fisheries / Sericulture / Forestry / Environment
Precision Agriculture with IoT / Blockchain / AI/ ML Technologies

Important Dates:

Cohort announcement: 8th Jun, 2020
9 Weeks program(online *): 15th Jun - 14th Aug, 2020