UPJA 2020 is a distinctive program offered by Pusa Krishi, ICAR-IARI, New Delhi under the RKVY-RAFTAAR scheme of Ministry of Agriculture and Farmers Welfare. The Program offers acceleration and market access to start-ups in Agri-Tech and allied sectors having a Minimum Viable Product (MVP) based on innovative solutions/ process / products/ services/ business models in agriculture and allied sectors.
The mentoring support offered under this program is a prominent segment where the start-ups is given an opportunity to have close interactions with the technical & industry experts; along with investor reach out for further fund raise.

The Program is conducted in two phases:
Phase 1: 2 months Online Program
Phase 2: Commercial Launch & Funding Support
Through the course of the program the selected startups are assisted with the following benefits:
- Grant-In-Aid of up to INR 25 lakhs
- Industry Connect
- Technical & Business Mentoring
- Pilot Opportunity
- Infrastructure Support
- 9 Weeks Program (Online*)
UPJA 2020 Program invites applications from Start-ups which are focused on solving problems for the agriculture sector and farmer’s community in the following areas:
- E-Markets and Digital Supply / Value Chain Initiatives.
- Agricultural Farm Mechanization
- Agri Fintech Solutions
- Post-Harvest Solutions for reduction in Food Losses
- Solutions for sustainable use of Soil, Water & Natural Resources
- Innovations solutions in allied activities including Animal Husbandry / Fisheries / Sericulture / Forestry / Environment
- Precision Agriculture with IoT / Blockchain / AI/ ML Technologies
Important Dates:
- Cohort announcement: 8th Jun, 2020
- 9 Weeks program(online *): 15th Jun - 14th Aug, 2020